According to the official page of Oktoberfest, oktoberfest.net, 7.2 million people attended this three week event, consuming 6.9 million liters (one liter equals one beer) of traditional Bavarian Oktoberfest style beer which have a much higher content of alcohol compared to your normal beer. At approximately ten dollars per beer, around $69 million worth of beer was sold.
Beer isn't the only Oktoberfest icon though. Famous German dishes such as sausages, schnitzels and much more are sold at every stand. In this year alone, people visiting Oktoberfest consumed 549,899 pieces of chicken, 140,225 pork pairs, 44,320 kg of fish and 75,456 pork shanks.
These numbers are absolutely stunning and almost unfathomable. It's amazing that it is even possible to hold such a massive festival. Having been one of the most fun weekends of my life, I plan on going back to Oktoberfest in Munich as soon as I possibly can.
Oktoberfest (2016). The oktoberfest statistics. Retrieved from http://www.oktoberfest.net/oktoberfest-statistics/.
(Was a little confused because no author was given.)
A very interesting post about Oktoberfest and the large money maker it is for Germany. However, Oktoberfest is a German holiday held in its own country, so I am not sure that this would constitute international business.
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